Tribe has exploded out of the London running scene, offering an all natural sports nutrition alternative to the average heavily processed supplements. As running enthusiasts themselves founders Guy, Tom & Rob have built a thriving community that can be seen actively engaging online and pounding the streets in group runs.
DVELP worked with Tribe to create the first iteration of their web-app and subscription service, so we were pretty excited when Tribe asked us to take it to the next level...
Rather than leaving hungry customers to poke around in the dark when ordering their bars, mixes or boosters, we worked together to take out the guess work. Customers on the website can now select what sport they pursue, what they train for, how often, training needs and more. After running these criteria against nutritional best practice, overseen by Eve Kalinik, customers are recommended a bespoke mix of 6 Tribe products for their subscription pack.
Award winning agency ustwo brought the front end to life with their compelling designs, which we took live on August 29th. The app is web, Android and iOS ready and is already delivering a measurable boost to subscription rates.